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Covered Bridge Motorcoach Resort Launches Brand

Branson, MO: Representatives from Covered Bridge Motorcoach Resort rolled out their brand today amid much fanfare form industry experts.

“We are creating an experience here at Covered Bridge that is truly unique,” said Joe Campus III, General Manager, Covered Bridge. “There are many elements that will grab a visitor’s eye at the resort, sweeping views of the Ozark Mountains and rolling hills of the property are all amazing – but the first thing they will encounter is our beautiful covered bridge entrance. It will have the same impact as Cinderella’s Castle on visitors to the Magic Kingdom – it’s iconic and an important part of our brand.”
BowStern, a leading marketing firm with specialist focused on supporting the RV industry, were tasked with handling the marketing efforts for Covered Bridge, including the initial branding.

“The brand serves as the ships keel, if you will, to the marketing efforts providing stability and focus,” said Tom Derzypolski, Principal at BowStern. “We spent countless hours and made visits to the region to ensure we nailed it. I believe we did just that!”

Nationwide marketing efforts will begin in January with a kickoff at the Tampa RV Super Show.